Corporate Communications

The Corporate Communications Department is the voice of our scouting community. We work to keep scouts, parents, volunteers, and the public informed, inspired, and connected through effective communication strategies and engaging content.

The Kenya Scouts Association communications focuses on promoting the Scouting brand as a national movement and also aim to develop strategic partnerships.

The Corporate Communications department is responsible for:

Developing and implementing communication strategies, public relations programs, and branding guidelines to enhance the Association’s visibility and reputation.
Managing reputation risks and ensuring positive media relations.
Overseeing corporate communications, including social media, stakeholder engagement, and the production of informational materials.
Coordinating corporate events, publicity activities, and advising management on internal and external communication strategies.
Designing and executing the Association’s Corporate Social Responsibility (CSR) strategy.
Corporate Communications ensures consistent and effective communication to maintain the Association’s public image and stakeholder relations.

STRATEGIC GOAL

In line with the Association’s strategic goal of transforming the Kenya Scouts Association into a modern, sustainable, and impactful youth organization that effectively addresses contemporary challenges while nurturing future leaders, the department will focus on the following:

Internal Communication

Digital Infrastructure

Integrated communication platform
Mobile app for scouts
Newsletter system
Internal social network

Information Flow

Regular updates protocol
Feedback mechanisms
Knowledge management system
Best practices sharing

External Communication

Media Strategy

Social media presence
Traditional media engagement
Brand ambassadors’ program
Public relations campaigns

Content Development

Success stories documentation
Impact reporting
Visual storytelling
Digital marketing materials

Stakeholders Engagement

Youth Empowerment
Support skills training and mentorship programs for scouts across Kenya.
Corporate Social Responsibility (CSR)
Provide meaningful ways for stakeholders to invest in community development and youth mentorship.
Public Awareness & Branding
Showcase your brand’s commitment to nation-building through co-branded activities, events, and campaigns.

Measurement and Evaluation

Media coverage analysis
Social media engagement metrics
Website traffic
Surveys and stakeholder feedback
Internal communications audits

What We Do

Manage Online Presence

We maintain and update the official Scout website, ensuring accurate and timely information is available to everyone.

Create & Share Content

From event highlights and scout spotlights to news updates and announcements, we tell the stories of our scouting family and the public.

Social Media Engagement

Follow us on [Facebook – THE KENYA SCOUTS ASSOCIATION], [Instagram – KENYA SCOUTS], and [YouTube – @KenyaScouts] for real-time updates, event recaps, and exciting scout features.

Newsletters

Our monthly newsletter includes upcoming events, important reminders, leadership messages, and inspiring stories from troops and patrols.

Graphic Design & Branding

We help create flyers, banners, and promotional materials that represent our values and brand.

Media Relations and Stakeholder Engagements

The department also handles press releases and media inquiries, helping to promote Scouting in the wider community.

Get Involved

Are you creative? Enjoy writing, photography, or video editing?
We welcome scouts and volunteers to contribute their talents to our team.
Join us and help share the adventure!

Kenya Scouts Association